Heartland arrives like a soft stroll through the tall grass, carrying with it the scent of dusk falling over rolling hills.

Marking 25 years of OBUS, this collection is both a homecoming and a celebration — rooted in the wild poetry of place: of misty trails winding through heather and stone, of hands wrapped around warm mugs, and memories stitched into every corner of home.

Earthy textures and heritage checks mingle with pastel brights and cosy cable knits, offering comfort and elegance in equal measure. Luxe natural fibres shape silhouettes that move effortlessly from fireside coffee to city street, echoing the rhythm of a life well-travelled. Heartland invites you to dress for the in-between moments — where winter sun spills golden across your floorboards and every outfit tells a story of belonging.

After 25 years, we're not just looking back — we're walking forward, wrapped in all the warmth of where we began.