HOW IT’S MADE: The story of OBUS Atletski

HOW IT’S MADE: The story of OBUS Atletski

Behind the scenes with Kylie and our local makers on the creation of our new 100% Melbourne made Atletski collection.

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Having travelled the world together, Kylie and partner Simon combined their shared love of vintage postcards, logos and branding to create the artwork for Obus Atletski. In a project that harks back to the beginnings of Obus, which translates to trolleybus in German, the collection is about the journey we take together each season. 

To begin this journey, the couple began looking for references in eastern Europe and stumbled across images of a small community ‘Atletski klub’ in Slovenia, which is Athletic Club in English. Inspiration grew from there in a collaborative process that look a community of people to create. 

 

 

 "OBUS Atletski arrives at a time when we are looking for comfort, reliability, but also an escape. It's a collection we've worked tirelessly on, and I'm so proud of team Obus for making it happen!” - Obus Founder, Kylie

With it's vintage styling Obus Atletski looks to the beginnings of the brand's aesthetic as a way to move forward. To bring Atletski to life, the Obus team partnered with trusted makers in a process that is end to end GOTS certified and one of the labels most eco-friendly collections. 

Atletski items are proudly created from organic cotton and expertly milled and dyed locally by the team at ABMT Textiles in Melbourne. ABMT are Australian industry leaders and are fully certified processor of Organic Cotton knits under the guidance of Australian Certified Organic (ACO) with all fibre, dyes and auxiliaries being GOTS certified. Garments are then constructed by our long term manufacturer Mr. T (basically family), and then garment washed and screen printed in Melbourne. 

 

 
“It's always been important to us that we are helping to support the local industry and economy. We've worked closely with local suppliers and makers to bring the unique Obus Atletski collection to life.” - Obus Founder, Kylie

Sporty essentials to wear together as sets, or contrast with luxe and printed separates. The collection includes sweatshirts, track pants, logo tee’s and caps for active and everyday life, ushering in a new era of dressing.

All are welcome to join the Obus Atletski Squad.

    Launching Saturday 4th September 2021 at 8am.

     

    OBUS DOWNLOADABLE WALLPAPERS

    OBUS DOWNLOADABLE WALLPAPERS

    Add some colour to your next virtual meeting with downloadable Obus wallpapers in our favourite 2021 prints.

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    HOW TO INSTALL WALLPAPER ON YOUR DEVICE

    Scroll to your favourite print below, and click the link to download the file for your preferred device. Once the image loads, save it to your photos app, camera roll or desktop, and follow the steps you'd usually take to make any photo or image your device wallpaper.

    Download MARCHÉ AUD FLEURS for phone
    Download MARCHÉ AUD FLEURS for desktop

    Download AFFIRMATION for phone
    Download AFFIRMATION for desktop

     

    Download WILDWOOD for phone
    Download WILDWOOD for desktop

     

    Download ARCADIA for phone
    Download ARCADIA for desktop

     

    Kylie and Rene talk OBUS X CONCRETE JELLYFISH Collab

    Kylie and Rene talk OBUS X CONCRETE JELLYFISH Collab

    We’ve teamed up with quirky Queensland jewellery co Concrete Jellyfish on a colourful collaboration sure to bring a smile to your face, and your ears! 

    Within the collection you’ll find large, wildflowers and kind smiling faces, drawn from prints designed by Kylie and interpreted in Concrete Jellyfish’s signature modern aesthetic.

    Obus founder Kylie and collaborating designer Rene Skelton share the process and inspiration behind the capsule collection.

    . . . . . . .

    How did the OBUS x CONCRETE JELLYFISH collaboration come to be?
    Rene: Obus and CJ have so many amazing and devoted joint followers, gorgeous people that love both labels for our slow fashion and unique styles. I think slowly but surely our followers both kept hinting (some just requesting haha) at an Obus x CJ collab and we decided to listen. It felt like such a natural fit, and I love Obus.
    Kylie: Obus x Concrete Jellyfish is a match made in colour loving, mood enhancing paradise!

    What is the inspiration behind the collection? Tell us a little about the process.
    Rene: When I was sent the prints and imagery of what was coming for Obus’ winter I was so excited, such a great aesthetic and mix of colour to work with. It just radiates warmth and love.
    Whenever I’m designing earrings in collaboration with another designers prints, certain patterns, forms and colours just instantly jump out at me.
    Not everything works as an earring and so it’s about mastering the skill of really seeing what shapes sit complimentary on the ear and what works at scale. For me the key to great jewellery is the drama of the form and how it catches your eye.
    Kylie: The theme for the Obus winter collection is AWAKEN, and given the uplifting aesthetic of CJ it felt like the perfect place to start.
    AWAKEN your senses and take pleasure in the warmth of the Winter sun. It is from a deep slumber we emerge with open eyes and hands, ready and rested. AWAKEN embodies the beauty we’ve found in the familiar and the excitement we feel for the days ahead.
    I sent Rene samples of my favourite prints and textures for the season, as well as thoughts on what the collection meant to me. The shapes and motif’s Rene created as a response were perfect.

    How would you describe this collaboration?
    Rene: Effortless minimalism with a touch of drama.
    Kylie: Designing the prints is a large part of my work at Obus, so on a personal level the collaboration feels like the essence of the Obus prints for the season distilled into tiny wearable treasures. On a less personal level I LOVE that the pieces Rene has created radiate such JOY.
    Both Obus and Concrete Jellyfish pride themselves on making locally and sustainably wherever possible, how important is this to you as small business owners?
    Rene: So important! Crafting by hand and taking the time to create each piece with its own unique pattern, texture and colour ensures that everyone is getting something special. A little handmade token of love. I believe that if someone can really see how much love goes into the making they are more likely to treasure that piece, wear it more often and pass it on.
    Appreciated fashion combats the cycle of fast fashion by encouraging more thoughtful and lasting purchases. Small batch colourful wearable art heaven.
    Kylie: Gosh it’s almost everything! Just like our customers support us – a small business – we feel proud that we can support small local businesses as well; Our manufacturers are part of the Obus family. Commitment to manufacturing locally and sustainably has a been at the heart of Obus since its beginnings more than 20 years ago, and the two do go hand in hand.
    By working with local makers we are able to keep our order quantities small, so garments are not over-produced. Fast fashion is just not our game: It’s not good for the environment nor the soul. We put so much time and effort into designing garments that are well made, that make women feel fantastic, and that will be treasured for many years to come.
    What is your favourite piece from the collaboration, and which piece from the Obus winter collection AWAKEN would you style it with? 
    Rene: I loooooovvvveeee the hoops. I have been wearing mine on high rotation, they seem to go with everything. That extra contemporary touch to my wardrobe. The AWAKEN DRESS seems to go with it all!
    Kylie: I am obsessed with the WILDWOOD EARRING - they are big and beautiful! The flowers have come from one of my favourite Obus floral motif’s and I just love seeing them in this new incarnation. I’ll be wearing these with the soon to launch AFFIRMATION BLOUSE and PANT - this print was a labour of love and I can’t wait to wear it with these beauties.

     

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    Introducing our DANGEROUS FEMALES x OBUS Collab

    Introducing our DANGEROUS FEMALES x OBUS Collab

    Dangerous Females is a collective of women fed up with the incidents of men’s violence against women across Australia. They're united in a mission to raise much needed funding for organisations dedicated to supporting victims of violence or abuse.

    We're so excited to be joining the fabulous women behind Dangerous Females to offer a beautiful new Limited Edition design to help build awareness and help raise funds for a cause that affects many women across our country.

    We chat to Jes, Jas and Cath, the passionate ladies behind this initiative...

    How did DANGEROUS FEMALES start?

    This project kicked off for us in 2018 following the horrific attack, rape and murder of Eurydice Dixon, and the subsequent reports that told us it was DANGEROUS to walk home, it was DANGEROUS to wear what we want, and DANGEROUS to be a woman in Australia in 2019. 

    We were sick of seeing reports like the story of Eurydice, and the inadvertent victim-blaming that accompanied it, but we were also sick of saying how outraged we were whilst sitting back in the comfort and safety of our homes, so we decided we needed to do something, not continue to actually do nothing.
     


    How do you decide where to donate?

    As a Social Worker, Cath has an amazing network of colleagues across the country who recommend deserving charities to us. We also look to support services that provide specific assistance to minority groups who appallingly, are most at-risk of violence and abuse in our community. 
     

    How can our Obus family get involved?

    Join our community on instagram where we advocate for self-love, self-care and for women and those in the LGBTIQ+ community to live a life free of violence. 

    If you’re in a position to, buy a tee! All profits (100%) from sales of our tees (and other merch) are directed to charities who work tirelessly to deliver front-line support to victims of Domestic Violence and Sexual Assault. 

    All profits are currently being donated to Brisbane Domestic Violence Service and Lou's Place.

    What are you looking for in a collaborating artist?

    We see our collaborations not only as a means of offering an alternative to our original DF design, but as an opportunity to showcase and support the artistry of incredible Australian women. We look for artists who are aligned with our values and really want to take tangible action to support women and minorities to live lives free of violence.
     

     

    How has the global pandemic affected Dangerous Females?

    We have had some supply issues which has been disappointing, but realistically out of our control.

    Aside from that, the pandemic has made us more motivated than ever. Thinking about those in violent relationships suddenly being in lock-down with their abusers is extremely distressing, particularly as statistics gathered during this time show that those in violent relationships are experiencing an escalation in that violence. 
     

     

    Let us in on a little secret, what’s on the horizon for DANGEROUS FEMALES? 🤫

    We are in the midst of a pandemic, so we aren’t getting too ahead of ourselves, but it is in our plans to become an officially registered Charity. This won’t change the way we work though - we’ll still be 100% volunteer and pass on 100% of profits.

    ​Special thanks to the DREAM TEAM 🎉

    Collaborators: ​@dangerousfemales
    Photographer: ​@katelukephotography
    ​Model: @theperrymooney
    HMUA: ​@makemeoverartistry

    HOW IT'S MADE: Obus Denim // Made for You

    HOW IT'S MADE: Obus Denim // Made for You

    Our aim is to make your denim shopping a magical and seamless experience (so to speak). 
    We’ve all been there. Your favourite jeans aren’t cutting the mustard anymore. Or maybe you’ve woken up one day and have decided that you actually ARE a jeans person. Obus is here for you.

    OBUS DENIM: The basics 

    • Proudly made in Melbourne
    • Organic pre-washed Turkish cotton
    • Two stylish fits
    • Available in six sizes (Size 0-5)
    • Custom Obus hardware and detailing including Obus pink stitching inside

    Creating the perfect fit 

    We've been in the fashion game for 20 years, and each season we listen to your valuable feedback so we can continue to deliver EXACTLY what you want. Our denim silhouettes have changed and evolved with your feedback and we are super proud of how they look and fit!

    The perfect pair of jeans must be not only fashionable and wearable, but also CELEBRATE that our bodies are all different - waist, bum hips, height and thighs - we are all individuals and literally nobody measures the same all over. Part of our fit process when creating a new style is to see the piece on as many bodies as possible, and that's where TEAM OBUS comes in. Amongst our small team we have a variety of shapes, sizes and ages, which is SUCH a benefit when we're developing something new.

    Between our best selling FOREVER JEAN and COMPANION denim styles, you’ll be sure to find your favourite fit. 

    FOREVER JEAN

    The FOREVER JEAN earned its name because it's a style that is both modern and a total classic. A jean that is at home with a sneaker and winter woolie as it is elevated with an ankle boot and blouse. With a wide waistband and flattering pleated front, the FOREVER JEAN compliments curves to create the perfect silhouette. The FOREVER JEAN is the ultimate style – casual, trans-seasonal and classic. 

     

    Katy says... 

    "The barrel leg accentuates the hips and the perfectly positioned back seams give a leaner look from behind. Sitting high on the waist, they feel super comfy; and the denim feels more like a jogger denim that moves with your body than a heavier weight.

    They are a fantastic style, ticking all the essential boxes: taper at the ankles, denim with a little stretch (but not too tight in the thigh), and a relaxed feel around the hips so they won’t flatten your bum!"  💕


    COMPANION JEAN

    The COMPANION JEAN is one of our most loved denim styes. Flattering and and versatile they create a sophisticated and stylish look that our customers love! A high waist & full length wide-leg create the perfect COMPANION for your favoured Obus look. We love them with a tucked in blouse and the ANTIPODES BOOT. 

     

    Amanda says... 

    "I always struggle finding high-waisted jeans that actually hit the waist properly. These hit your waist beautifully and the wide leg is super flattering!"

     


    Trying on at Home

    One of the benefits of buying online means you get to try on your jeans in the comfort of your own home, and pair them with all your favourite Obus pieces. Our advice when trying on Obus Denim? Try on with shoes! 

    Environmental Impact 

    We are forever looking for ways to reduce our environmental impact and our denim styles are no different. 
      • Obus denim is made from BCI-accredited cotton (an initiative to facilitate a better, more sustainable way of growing cotton)
      • The dying processes used to create our denim minimises water wastage and chemical run-off by 85% compared to conventional denim production
      • We manufacture our small runs locally, keeping up with customer demand whilst avoiding excess stock.

      For more information on Obus’ ethos regarding manufacturing and environmental impact click here

      Whether you’re a denim lover or a denim convert, we’ve got you covered and as always – Thank you for travelling with Obus.
      A Note from Kylie - June 2020

      A Note from Kylie - June 2020

      Edit: July 9

      #stayhome Melburnians xx

      June 20:

      What an incredible time we have all just survived, well done ladies ~ you’re heroes! As lock down begins to ease we have reflected on what OBUS will look like on the other side.

      And the future is bright, full of amazing new prints and styles we are looking forward to sharing. We've been working so hard behind the scenes and have news about the next part of our journey. With your amazing support over these past crazy months we have been given the opportunity to try new things; we've changed the way we work, the way we think about the future of Obus, and trialed new ways to share what we've made with you.

      The amazing news is that these changes have worked! So that we can maintain momentum on this brave new Obus we've decided to close our beloved Gertrude St store... full of fond memories, the very first Obus destination, the one where we held all of our soirees and the store that for many of you was your weekly colour and pattern fix! We will miss seeing you at Gerty - but we know that we will see you instead at Obus in Northcote, Obus in the City - or of course online where so many of you are now enjoying shopping with us!

      We are currently revamping Obus in Northcote - so that we can welcome you back in July to a fresh new space and a gorgeous new collection!

      Please stay tuned for news about our City store - as restrictions continue to ease we will know when is the right time to open up Obus in the City again!

      From the bottom of my heartsthank you for your unwavering support during this time - I know now more than ever that Obus is very loved and valued and we are so excited to share the next part of our journey with you.

      Kylie and the Obus team xxx

      Supporting our makers every step of the way #FashionRevolutionWeek

      Supporting our makers every step of the way #FashionRevolutionWeek

      A message from Kylie ~ Our COVID-19 response

      A message from Kylie ~ Our COVID-19 response

       

      COMMUNITY: The Obus x Create Impact art auction!

      COMMUNITY: The Obus x Create Impact art auction!

      COLLABORATION: Meet Olana Janfa, the artist behind our new collection

      COLLABORATION: Meet Olana Janfa, the artist behind our new collection

       

      A big THANK YOU from us!

      A big THANK YOU from us!

       

      GIVEAWAY! Festival of Giving 2019

      GIVEAWAY! Festival of Giving 2019