HOW IT'S MADE: Obus Denim // Made for You

HOW IT'S MADE: Obus Denim // Made for You

Our aim is to make your denim shopping a magical and seamless experience (so to speak). 
We’ve all been there. Your favourite jeans aren’t cutting the mustard anymore. Or maybe you’ve woken up one day and have decided that you actually ARE a jeans person. Obus is here for you.

OBUS DENIM: The basics 

  • Proudly made in Melbourne
  • Organic pre-washed Turkish cotton
  • Two stylish fits
  • Available in six sizes (Size 0-5)
  • Custom Obus hardware and detailing including Obus pink stitching inside

Creating the perfect fit 

We've been in the fashion game for 20 years, and each season we listen to your valuable feedback so we can continue to deliver EXACTLY what you want. Our denim silhouettes have changed and evolved with your feedback and we are super proud of how they look and fit!

The perfect pair of jeans must be not only fashionable and wearable, but also CELEBRATE that our bodies are all different - waist, bum hips, height and thighs - we are all individuals and literally nobody measures the same all over. Part of our fit process when creating a new style is to see the piece on as many bodies as possible, and that's where TEAM OBUS comes in. Amongst our small team we have a variety of shapes, sizes and ages, which is SUCH a benefit when we're developing something new.

Between our best selling FOREVER JEAN and COMPANION denim styles, you’ll be sure to find your favourite fit. 

FOREVER JEAN

The FOREVER JEAN earned its name because it's a style that is both modern and a total classic. A jean that is at home with a sneaker and winter woolie as it is elevated with an ankle boot and blouse. With a wide waistband and flattering pleated front, the FOREVER JEAN compliments curves to create the perfect silhouette. The FOREVER JEAN is the ultimate style – casual, trans-seasonal and classic. 

 

Katy says... 

"The barrel leg accentuates the hips and the perfectly positioned back seams give a leaner look from behind. Sitting high on the waist, they feel super comfy; and the denim feels more like a jogger denim that moves with your body than a heavier weight.

They are a fantastic style, ticking all the essential boxes: taper at the ankles, denim with a little stretch (but not too tight in the thigh), and a relaxed feel around the hips so they won’t flatten your bum!"  💕


COMPANION JEAN

The COMPANION JEAN is one of our most loved denim styes. Flattering and and versatile they create a sophisticated and stylish look that our customers love! A high waist & full length wide-leg create the perfect COMPANION for your favoured Obus look. We love them with a tucked in blouse and the ANTIPODES BOOT. 

 

Amanda says... 

"I always struggle finding high-waisted jeans that actually hit the waist properly. These hit your waist beautifully and the wide leg is super flattering!"

 


Trying on at Home

One of the benefits of buying online means you get to try on your jeans in the comfort of your own home, and pair them with all your favourite Obus pieces. Our advice when trying on Obus Denim? Try on with shoes! 

Environmental Impact 

We are forever looking for ways to reduce our environmental impact and our denim styles are no different. 
    • Obus denim is made from BCI-accredited cotton (an initiative to facilitate a better, more sustainable way of growing cotton)
    • The dying processes used to create our denim minimises water wastage and chemical run-off by 85% compared to conventional denim production
    • We manufacture our small runs locally, keeping up with customer demand whilst avoiding excess stock.

    For more information on Obus’ ethos regarding manufacturing and environmental impact click here

    Whether you’re a denim lover or a denim convert, we’ve got you covered and as always – Thank you for travelling with Obus.
    A Note from Kylie - June 2020

    A Note from Kylie - June 2020

    Edit: July 9

    #stayhome Melburnians xx

    June 20:

    What an incredible time we have all just survived, well done ladies ~ you’re heroes! As lock down begins to ease we have reflected on what OBUS will look like on the other side.

    And the future is bright, full of amazing new prints and styles we are looking forward to sharing. We've been working so hard behind the scenes and have news about the next part of our journey. With your amazing support over these past crazy months we have been given the opportunity to try new things; we've changed the way we work, the way we think about the future of Obus, and trialed new ways to share what we've made with you.

    The amazing news is that these changes have worked! So that we can maintain momentum on this brave new Obus we've decided to close our beloved Gertrude St store... full of fond memories, the very first Obus destination, the one where we held all of our soirees and the store that for many of you was your weekly colour and pattern fix! We will miss seeing you at Gerty - but we know that we will see you instead at Obus in Northcote, Obus in the City - or of course online where so many of you are now enjoying shopping with us!

    We are currently revamping Obus in Northcote - so that we can welcome you back in July to a fresh new space and a gorgeous new collection!

    Please stay tuned for news about our City store - as restrictions continue to ease we will know when is the right time to open up Obus in the City again!

    From the bottom of my heartsthank you for your unwavering support during this time - I know now more than ever that Obus is very loved and valued and we are so excited to share the next part of our journey with you.

    Kylie and the Obus team xxx

    Supporting our makers every step of the way #FashionRevolutionWeek

    Supporting our makers every step of the way #FashionRevolutionWeek

    A message from Kylie ~ Our COVID-19 response

    A message from Kylie ~ Our COVID-19 response

     

    COMMUNITY: The Obus x Create Impact art auction!

    COMMUNITY: The Obus x Create Impact art auction!

    COLLABORATION: Meet Olana Janfa, the artist behind our new collection

    COLLABORATION: Meet Olana Janfa, the artist behind our new collection

     

    A big THANK YOU from us!

    A big THANK YOU from us!

     

    GIVEAWAY! Festival of Giving 2019

    GIVEAWAY! Festival of Giving 2019

     

    GIVEAWAY! Win a copy of Clare Bowditch’s new book

    GIVEAWAY! Win a copy of Clare Bowditch’s new book

    EVENT: Golden Hour collection launch wrap-up!

    EVENT: Golden Hour collection launch wrap-up!

     

    EVENT: Golden Hour collection launch + meet the maker event!

    EVENT: Golden Hour collection launch + meet the maker event!

    COMMUNITY: Obus redesigns the lab coat in support of breast cancer research

    COMMUNITY: Obus redesigns the lab coat in support of breast cancer research