Behind the scenes for Fashion Revolution Week

Each piece of Obus clothing goes on a long journey before it is worn and loved by you. As part of Fashion Revolution Week 2019, we want to show you who makes our clothes and talk more about what we are doing to champion ethical fashion. 

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A few of the faces behind Obus clothing! Back row L-R: designer Joni, production assistant Sam, photographer Kit, sample machinist Tamsin, patternmaker Remie, marketing manager Tess and founder/creative director Kylie. 

First things first – what IS Fashion Revolution Week?  

In April 2013, over 1100 garment workers in Bangladesh were killed and a further 2500 injured when a Rana Plaza - a building that housed factories for five of the world's largest clothing brands - collapsed. This tragedy spawned a movement called Fashion Revolution, encouraging supply chain transparency across the global fashion industry and pushing brands toward more humane and environment friendly practices.  

On the anniversary of the disaster, Fashion Revolution calls on consumers to ask with confidence ‘Who made my clothes?’; and for fashion brands of all sizes to educate their customers about the people and processes behind their product. 

Why we’re taking part 

All of us at Obus are passionate about making clothing in a safe, clean and fair way! For founder Kylie Zerbst, this ethos has underpinned the business since its inception 20 years ago.  

“Each new collection pushes us to do better environmentally or ethically. We’re committed to providing information about our local and offshore manufacturing processes, and we do this via regular updates to our website and blog” says Kylie. “We love that customers regularly engage with us on this topic, too. Everyone should be able to make an informed choice about the clothing they buy. Beyond sheer aesthetics, we hope that as Obus customers, you can feel great wearing our clothing because it aligns with important social values such as fairness and considered design.”  

Our manufacturing information is always available to our customers via a prominent link on every page of our website. We’re not hiding it, and we’re always updating it. 

But if you’re anything like us, you love to see pictures, right? Then you’re in for a treat this week. On our blog and across our social media, we’re going to show you around the different aspects of our clothing production process. We’ll introduce you to some people behind the clothes we make; give you a greater understanding of how the Obus piece you love goes from a simple sketch to a beautiful item to treasure; talk about our waste management initiatives; and more. 

Join us, won’t you?