In premium organic pre-washed Turkish cotton, our denim pieces will make you feel good inside and out. Today we share some behind-the-scenes details about who, where and how these lovely wardrobe heroes are made!

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After extensive research, we sourced fully-accredited organic cotton denim from Turkey. This denim is made from BCI-accredited cotton (an initiative to facilitate a better, more sustainable way of growing cotton) and is dyed using processes that minimise water wastage and chemical run-off by 85% compared to conventional denim production. 

The design process was geared to create throughly modern styles that you'll love for a lifetime. And we were sure to include our standard high-quality detailing like gold press studs and heavy-duty stitching, while adding some extra special design features that we knew you'd love, too!
Then it was time to look at local production. We sourced a maker who is experienced in working with denim and couple apply the design details we wanted. Lucky for us, we didn't have to look far: just the next suburb over from our design studio in Northcote is our maker, Vinh and his team. Gotta love local! We were lucky to visit his workshop just as the buttons and finishes were being applied, before being pre-washed for that ultra-soft and lovingly weathered denim look.

Our denim styles continue to evolve with your feedback, getting better each season!

May 29, 2019