BEHIND THE SCENES: In the studio with stylist Nat Turnbull for Crumpler x Obus

What do you get when you cross half a dozen glass fishtanks, a whole lot of fresh flowers, and two of Melbourne's most creative women?

The answer is: a stunning lookbook! Obus' creative director Kylie Zerbst was thrilled to collaborate with acclaimed local stylist, Nat Turnbull, to create the stunning imagery for the CRUMPLER X OBUS collection.

. . . . . . .

Kylie Zerbst (left) and Nat Turnbull

The photoshoot took the concept of contemporary ikebana floral styling to a new place, combining delicate glass fishtanks with floral arrangements by Hattie Molloy to create a dreamy, luxurious backdrop for the 8 Crumpler x Obus bag designs.

Each shot was meticulously styled using Nat's tricks of trade! Photography was in the capable hands of Scott Newett at Cubed Studio.

July 02, 2018 by Obus Clothing

HOW IT'S MADE: Fuyuko Duffle Coat

 

The character, style and quality of our new FUYUKO COAT is matched only by that of its very talented maker, Mark.

. . . . . . . 

Based in Melbourne's inner western suburbs, Mark's workshop is a hive of activity and houses some seriously cool industrial sewing machines. Mark has been specialising in high-end coat production for many years, and has a long history manufacturing for Obus. With his acute attention to detail and a love of all things classic (especially music!), it's no wonder we love having him make our clothes! Shop the FUYUKO COAT here.
When he's not making some of the most beautiful, considered coats around, Mark is a performer who travels all over Australia with his show that celebrates the music of Johnny Cash, Buddy Holly and Elvis Presley (insert cool shades emoji here).

June 19, 2018 by Obus Clothing

HOW IT'S MADE: Dyeing and milling our Merino Travellers

By now we’re sure you know that Obus makes over 80% of our clothing right here in Australia. But the making is only part of the equation. Ensuring that each part of the supply chain aligns with our ethical and environmental values is important to us too!

. . . . . . .

Last year, we shared this post about our Merino Travellers. This year, as we continue to improve our manufacturing process and share it with you, we worked with a local business to mill and dye the Merino we use in our winter Traveller range.
Join us in a virtual tour of the Melbourne factory who process our Woolmark-certified Merino fabric and dye it in our delicious custom Obus colours.
The factory, located in an outer suburb of Melbourne, are an industry leader committed to low-impact high-quality Merino wool processing and dyeing. They LOVE Merino, and as Australia is the world’s biggest producer of fine Merino, they work closely with farmers to source the best quality fibres that tick the social, ethical and environmental demands we - as a business and as customers - put on them.

Employing around 65 locals, the factory believes that environment does not have to be sacrificed for quality. They strive to continually lower the impact normally associated with textile production. They even have an on-site water treatment plant, where a staggering 85% of the water used in the manufacturing is able to be reused! 
When the milling and dyeing is complete, our Merino is cut and sewn by our local makers into our tried and true TRAVELLER silhouettes, before joining other new arrivals on the shop floor. So by choosing Obus for your winter Merino layers, you’re choosing to support local makers and manufacturers - and low environmental impact - through and through! 
Shop all our Melbourne-made Travellers here.
June 13, 2018 by Obus Clothing

SCRAPBOOK: The surprising history of the pussy bow blouse

While many of the silhouettes from our Way of Flowers collection have been influenced by 1970s shapes and colours, our UME BLOUSE has one of the most interesting backstories.

. . . . . . .

Made from Tencel, our UME BLOUSE is a long-sleeve, button-up shirt with a pussy bow collar. This classic style is a staple item in many wardrobes. But have you ever wondered: why ‘pussy bow’?
One of the earliest appearances of the term is from the 1930s, connecting the feature to the kind of bow tied to the necks of actual cats and kittens as an identifier (!). But thanks to trailblazers such as YSL and Coco Chanel, in the 1960s this floppy neck tie started to take on a new life as strong, independent women began to own the look (hello, Sofia Loren, Grace Kelly, and Peggy & Joan from Mad Men!).

Throughout the 1980s, when women started to assert themselves at work - and in particular the board room - the ‘power-dressing’ pussy bow (combined with those ever-present shoulder pads!) was the equivalent to the male shirt and tie.
More recently, the pussy bow has had a resurgence and become a symbol of alliance with women at the forefront of media politics around the world. Sara Danius, literary scholar and head of the Swedish Academy, often wore the pussy bow as part of her ‘work uniform’. When she was unceremoniously ousted from the Academy after it was engulfed in a #metoo scandal, women across the country began sporting the look as a solidarity move. And who could forget those pussy remarks in 2016, the ones that sparked so many protests around the world? Is Melania sending a message? I guess we’ll have to wait for a tell-all memoir...
So when you take your Obus UME BLOUSE out on the town, don’t forget that you’re standing with generations of women before you. Wear it with pride, and know it will never go out of style.

May 31, 2018 by Obus Clothing
Tags: scrapbook

Our signature prints in development

Like all our prints, Kado was developed by our fearless leader (founder and creative director), Kylie Zerbst, as part of our most recent collection, Way of Flowers.

Inspired by crysanthemum flowers and contemporary ikebana, Kado is accented with mauve, burgundy, and potent orange accents - A true Obus classic.

. . . . . . .

Shop all KADO styles - including our CRUMPLER X OBUS accessories collection now! 

May 15, 2018 by Obus Clothing

How to help women and children on Nauru

Obus is doing something a bit different for Mother's Day this year! We're facilitating donations of much-needed clothing, food, vitamins, and educational resources to be sent to the women and children being detained on the island of Nauru.

. . . . . . . .

It’s a cause the whole team at Obus are passionate about. As a business, we regularly support social enterprises and initiate fundraising campaigns, mobilising our community of kind-hearted customers and followers. In partnering with We Care Nauru and Gifts for Manus & Nauru, we hope to make Mother's Day a bit brighter for these families.

Images from We Care Nauru used with permission.

There are two ways you can donate:
INSTORE
Pop into any of our stores with one of the above items and get 20% off your Obus purchase (suggested donation value: $25).
ONLINE
Donate online and get 20% off your Obus purchase (discount will be applied at checkout).
Donate before Mothers Day, Sunday 13 May, to get your discount; and help us send a big box of goodies to the families on Nauru!
May 02, 2018 by Obus Clothing
Tags: Community

Fashion Revolution Week starts at home with Obus

If you’re a long-time lover of Obus, you’ll know we’ve always been committed to local manufacturing.

. . . . . . .

After almost 20 years, we’re proud to say 80% of our garments are still made here in Australia, by a family business we’ve worked with for years. Where each and every item is made is listed in its description, and you can link right through to our full manufacturing, environmental & social impact information page from our home page too.


Obus clothing made in Melbourne, featuring environmentally friendly fabrics such as cotton, Tencel, and Bamboo. In recent years, we've moved from screenprinting to digital printing for our original textile designs, as this process uses less water and resources overall.

It’s exciting to update this info with each new collection and product we develop, finding accredited suppliers who aren’t hurting the earth (or the people on it!). Last year, we blogged about our eco-friendly Australian-made swimwear, as well as our ethically sourced Merino.

Obus swimwear (left) is manufactured in Sydney from fabric made of regenerated post-consumer waste such as carpets, clothing and fishing nets. Our MERINO TRAVELLERS (right), are made in Melbourne from wool that complies with strict ethical and environmental standards.

There’s always more to do on a #fashionrevolution journey, but we like to start at home. For more about Fashion Revolution and their impact around the globe, visit their website.
April 26, 2018 by Obus Clothing

OBUS LADIES: International Women's Day

Obus is a tight-knit team of inspiring, passionate women. We're proud to be a female owned and run business, offering support and flexibility to our team so they can pursue their studies and passions.

This International Women's Day, we want to introduce to you some of the women who work part-time in our four stores. When they're not helping you, these Obus ladies are changing the world in small but meaningful ways!

. . . . . . .

Ali Rogerson

How do you spend your time when you’re not at Obus?
I'm currently studying full time at RMIT, finishing up my Associate Degree in Fashion Design and Technology. I am passionate about local manufacture & sustainable fashion, which is why I love working at Obus! I love sewing and also used to run Charlie Bird Clothing, which was so fun.
Outside of work I am a board member for Big Little Brush which is an environmental and social enterprise who work with sustainable bamboo products and support heath projects in disadvantaged communities.
How do you spend your down time?
I enjoy and eating and cooking (especially the eating), drinking gin with friends and dancing the night away.
What do you sing along loudly to?
My current favourite, which you may catch me pumping and singing along to in store, is 'Dancing on my Own' by Robyn.

Caz Butler

What do you do when you're not at Obus?
This year I am finishing my Bachelor of Health Science in Chinese medicine which includes both acupuncture and herbal medicine. I also assist practitioners in two different clinics and throw surprise parties... I don't really do things by halves.
Tell us a bit about other things you're interested in...
Gee, at the moment I'm pretty single-minded! Chinese medicine is such a HUGE topic so most of my down-time I'm studying. Right now, I'm studying the classical texts a lot which were written a couple of thousand years ago. In my past life I studied theatre and had a real partiality for Shakespeare, so the beauty of the old texts speaks to my literature-liking brain. Oh! And I'm getting right into studying acupuncture and herbal medicine for women's health too! If I can help people have a good period, I'll be a happy lady. All that, or watching Queer Eye.
What do you sing along loudly to?
Whatever it is, it's in the shower or in the car. That Gaga doco got me choosing Bad Romance for a karaoke song, which was a good moment after a few margaritas.

 

Jess Harris

What do you do when you're not at Obus?
I am an actress, screen writer and director. I work in TV, mainly comedy. I currently have a web series called WINE, but my main experience was gained though a series I made a while ago for ABC2 called Twentysomething which can now be found on Netflix.
Outside of acting, what else are you interested in?
I am passionate about being as healthy as I can be, both inside and out. I run, cycle, do gym classes, yoga and follow a vegan diet. I like to cook for friends and family and show them how great healthy food can taste. I love going to music festivals in my orange 1972 Kombi - Meredith, Golden Plains and Boogie are my favourites. Oh and I am a Bloody Mary enthusiast - pickle juice is a great secret ingredient.
What do you sing along loudly to?
No judgement, this is a safe space... I love to belt it to Michael Bolton's ‘How can we be lovers if we can't be friends?’.

 

Harriet Hunt

What do you do when you're not at Obus?
I’m studying for my final year of a midwifery degree. I spend most of my time hanging out with mums, talking about cervixes, or cuddling babies. I am lucky enough to meet so many beautiful families through my study, and just love being present at such a wonderful and life-altering moment, when consciousness enters the world. I’m the student board member on the Victorian Branch Australian College of Midwives, where I get to work with lots of inspiring midwives and learn from their passion, experience, and drive! We offer scholarships and provide education opportunities for undergraduate and registered midwives around Victoria, and more generally work to shine light on the value of midwifery practice. I’m also a knitter who has approximately one million projects at any one time, so that’s an ongoing thing.
What is your favourite place you’ve ever travelled to?
Venice - I spent a month there studying and grew deeply invested in its history and architecture. Byzantine art rules!
What do you sing along loudly to?
‘Both Sides, Now’, Joni Mitchell. My sister and I are hardcore Joni fans who insist on hitting ALL the notes.  

 

Ella Wilkinson

What do you do when you're not at obus?
I'm into my second year of the Master of Environment in Climate Change and Development. Even more specific I focus a lot on disasters and how women are disproportionately affected.
I also volunteer at the Asylum Seeker Resource Centre in their Foodbank. The Foodbank provides groceries for over 600 people seeking asylum each week. I get to meet some pretty incredible, strong, resilient people. I've also started to help out sometimes at the Foodbank's Harvest of Hope veggie garden!
I have also volunteered with the not-for-profit Climates an organisation that aims to empower communities across the Australia-Pacific region to take accountability and address our climate challenges together. We have projects over in the Pacific but also host some great panel discussion and conversation events here in Melbourne.
What is your favourite place you’ve ever travelled to?
Paris is my favourite city in the world, I will forever go back and keep visiting Paris. Although, I have been very lucky when it comes to places I've travelled; South-East Asia, Europe, China, Morocco, South Africa, Japan. The next place on my wish list is India!
What do you sing along loudly to?
The poppiest of pop music, I can't help it.

 

Tori Day

What are you doing when you’re not at obus?
Taking photographs! I finished studying Fine Art last year, so this year I've been growing my artistic photography business. Most of my content revolves around the female experience and exploring that through both nude photography and self portraiture.
What is your favourite place you’ve ever travelled to?
Granada in Spain.. such beautiful food, architecture and a real bohemian vibe.
I sing loudly along to…
Any 90's classics, Michael Jackson and Rihanna!

 

Thank you ladies, we’re so proud to call you our friends and colleagues!
Next time you’re in Northcote, Melbourne City, Fitzroy or Brunswick East, pop in and say hi to these awesome chicks. And thanks for supporting women led and run businesses!
March 08, 2018 by Obus Clothing
Tags: OBUS LADIES

FOR THE LADIES: Doctor and Yoga enthusiast Amar

Amar Singh joined us in the Obus studio for our FOR THE LADIES photoshoot on the day the Australian same sex marriage result was announced. There was electricity in the air once a Yes vote was confirmed! After a celebratory lunch we chatted to Amar about her travels, podcasts recommendations, and her rewarding career.

. . . . . . .

What neighbourhood do you live in and what do you like about it?
I live in North Fitzroy. I love the way it feels 'inner city' but is leafy and quiet. my street is very communal and my neighbours are lovely.
What is your day job and what do you love about it?
I’m a doctor and I like having the chance to get know people well and I enjoy caring for them at what can be a vulnerable time for them.
Do you have a passion project or hobby?
Yoga is a hobby of mine. It makes me feel calm and focused.
When did you first start shopping at Obus (and can you remember the first piece you purchased?)
I’ve been shopping at Obus for quite a few years. My first piece of clothing was a merino Traveller dress. Perfect for comfort on a long haul flight. I’m a bit of a traveller, so easy wearing, natural fibres make me happy.
How does wearing Obus make you feel?
Confident and comfortable. Stylish but not a conformer. Feminine but without a lot of flesh on show (not my style!)
Do you have a nice story to share about a time you were wearing Obus?
I helped to construct a yurt in Uzbekistan in my Obus traveller pants!
What do you like most about Obus?
Great patterns and bright colours, and a lot of pieces in cotton, linen, bamboo and wool. Love natural fibres!
Is wearing locally made clothing important to you, and if so, why?
Yes. Great to be able to get to know the makers, and support local business.
What’s your favourite thing to do on your days off?
Sit in a cafe with a good coffee, read a book and people watch.
My favourite podcast/radio show is: Chat 10 Looks 3
I’m currently reading: The Good People by Hannah Kent
I’ve just finished watching: Three Billboards Outside Ebbing, Missouri
My favourite place I’ve ever travelled to is: Svalbard, Norway
I love to sing loudly along to: The Weeknd
I love the saying: Things take the time that they take. Don’t worry.
My super power is: Tripping over invisible obstacles.
February 20, 2018 by After Pay

FOR THE LADIES : Behind the Scenes

February 12, 2018 by Obus Clothing