For a business that is inspired by all the wonders of the world, yet so closely linked to our local community, we're acutely aware how the COVID-19 virus is affecting each and every one of us.
While advice on how to best curb its effects is changing hourly, we are taking all necessary steps to do our part for our community, our staff, and our customers.
WE'RE OPEN ONLINE
Our Northcote, City and Fitzroy stores will close their doors until further notice, but we're open online and dispatching orders daily. Staff in our warehouse are taking all necessary hygienic measures and staff in our design studio are working remotely (in our comfiest Travellers, no doubt).
Keep an eye on our Instagram and Facebook for some special online events in the coming days and weeks!
STAY STRONG, SUPPORT EACH OTHER
For many in our community, this roller coaster ride won't be easy. More than ever it's important to support the businesses that you love and those that are local to you. From everyone at Obus, we want to thank you for your continued support during this tricky time.
Don’t forget to check in on your friends, neighbours, colleagues and young ones. Enjoy the benefits this time to be present and quiet can bring. And above all, keep calm and we'll all carry on!
Love and warm wishes from Kylie + Team Obus
In conjunction with our OLANA x OBUS collection, today we're launching an exciting online group art auction, aimed at making a lasting impact in Olana's home country, Ethiopia.
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Through our recent OLANA X OBUS collaboration with Ethiopian-born, Melbourne-based artist Olana Janfa, we were introduced to the fantastic work of Create Impact — an Australian-based non-profit organisation that provides education, clean water and health care to remote communities in Ethiopia.
In Australia, we often take the quality of our schools and education opportunities for granted. Learning about Olana’s childhood in Ethiopia and Create Impact’s projects in the region, we feel compelled to support the next generation growing up there.
So we're aiming to raise $10,000 in 7 days, with all funds donated to Create Impact and their Medagi school building project.
About the auction
Six stunning works of art have been generously donated by six contemporary Australian artists. We will be auctioning artworks from notable Australian artists including: Olana Janfa, Casey Burrill, Zan Wimberley, Jasmine Mansbridge, Stanislas Piechazek and Emma Gale. Plus, we've donated a $1000 Obus Gift Card for you to use on the OLANA x OBUS collection or future Obus treasures!
About Create Impact
The team at Create Impact work hand-in-hand with remote communities in Ethiopia to provide education, water and health care projects that create lasting impact.
Sub-Saharan Africa has been identified as one of the poorest regions of the world, with 9 out of 10 children living in extreme poverty and half of all children still not in school. Women and girls in rural Ethiopia struggle without the most basic life needs like access to education, clean drinking water and health care. Create Impact's holistic approach allows them to work alongside communities to meet their needs and help them thrive.
The organisation hosts annual impact tours to Ethiopia, offering participants the opportunity to help children living in deprived areas of Ethiopia access school, water and health care and expand their life opportunities.
In 2019, Artists Jasmine Mansbridge, Zan Wimberley and Casey Burrill traveled to remote Ethiopia to design and paint a local school's mural and learn more about the barriers Ethiopian students - especially girls - face in pursuing an education. Photos by Zan Wimberley.
So jump on your chance to snap up a collectible piece and contribute to a fantastic cause, impacting the lives of Ethiopian communities for years to come. The OBUS x CREATE IMPACT auction will run online until 9pm (AEDT), Tuesday 25 February 2020.
BID ON ARTWORKS HERE
All six artworks will be available for viewing in person at our Northcote store, 285 High Street this weekend.
Today we want to introduce you to a rising star on the Australian art scene, Olana Janfa — the artist behind our upcoming collection!
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Having only recently picked up a paintbrush, his prolific practice has quickly gained a legion of fans – us included! Born in Ethiopia, Olana grew up in Norway before relocating to Melbourne in 2O15. Drawing on childhood memories and elements of his Ethiopian culture, Olana’s charming, character-filled paintings pay homage to key images and figures from his young life growing up in Addis Ababa.
“I like to show the innocence and beauty of simple things in life; through nature and animals or different African characters,” Olana says. “A big theme in my paintings is mothers and children, and the sense of love and warmth they share. I think it’s something that everyone can understand, no matter where you are from.”
Last year, Kylie visited Olana in his studio to see firsthand the paintings that first piqued Kylie's interest. It's no wonder they quickly kicked off the collaboration conversation!
Early last year, Obus' creative director Kylie discovered Olana's work and was instantly taken by his vibrant and expressive paintings and his joyful approach to life.
“First and foremost, I was drawn to how joyful and colourful Olana’s paintings are,” says Kylie. “His artwork truly conveys his spirit as a person and you can feel he really loves the characters and stories he is telling through his works,” she explains. “I related to Olana’s story as a self-taught artist, too. There’s a highly intuitive nature to his art-making that mirrors my own career in the fashion world.”
Olana and Kylie in the Obus studio, working out the details for this special collection (launching February 6!)
Upon meeting Olana, Kylie soon saw the exciting potential for translating his distinctive motifs into textile prints, and found the feeling was mutual: So the seeds of the OLANA X OBUS collaboration were born! And we're thrilled to soon reveal this very special collection with you all.
Olana's hope for what people take away from his work is simple: "I want them to feel joy, and happiness. I want to take them somewhere else, to a different culture. I want them to think, wow this is not a usual Melbourne style – this is something different. I hope they will love it."
OLANA X OBUS launches Thursday 6 February, instore and online!
Subscribe to receive our OLANA X OBUS LOOKBOOK next week, and see sneak-peeks of the beautiful collab styles on Instagram all weekend!
Or see more of Olana's work on Instagram or at his website olanajanfa.com
Photo of Olana by Peter Tarasiuk
What a year it has been for the Obus team!
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I am immensely proud of what we achieved in 2O19. The environmental and social impact of our business has been front of mind more than ever, as shown by: our epic SWAP SHOP; raising almost $4OOO with Beehemia for the ASRC; running our annual Winter Coat Drive; designing an exclusive garment to raise funds for Breast Cancer research; joining you on the streets at Melbourne's Climate Marches; and committing to plant 2OO trees with 15 Trees in 2O2O!
We loved introducing you to our makers and showing you behind the scenes during Fashion Revolution Week, and we hope you loved our studio makeover (thanks to our friends at West Elm & Haymes) as much as we do! We also prioritised fabrics that are gentler on the Earth, hosted more events so we can meet you and mingle IRL, and introduced fun digital delights like #qewsdays on Instagram.
And of course, because we love to make stuff you love,we were blown away by your adoration for bestsellerslike FIVE SENSES, STARLING, WINTERGARDEN and GRANDIFLORA.
The next decade will pose many challenges as we asa business and community do our part to tackle fast fashion and the environmental emergency. We hope that you will join us in spreading the word about making better fashion choices that encompass style, longevity, sustainability – without compromising colour and fun!
Thanks, as always, for travelling with us. Here's to 5O more collections by your side.
Pic of Kylie by Mike Baker Photography
We’re celebrating our 50th collection with a daily giveaway bonanza: the FESTIVAL OF GIVING!
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Yep, in the lead-up to Christmas 2019, we're playing Santa and giving you the gifts early! Clothes, swimwear, shoes, accessories, gift vouchers and some other special surprises are up for grabs each day on Facebook and Instagram. Follow along and check back daily for a new giveaway!
Terms & Conditions
Here's the giveaway fine print you need to know!
- Check each giveaway post to ensure you follow the entry guidelines, as guidelines may differ per prize offered.
- A new prize will be offered each day between 3-14 December 2019 with winners drawn daily (combining entries on both social platforms), and notified by direct message. Winners will be announced on the original social post.
- Some prize styles/sizes may be subject to availability.
- You can enter once per giveaway on Instagram and Facebook, unless a guideline for entry says otherwise. Increase your chances of winning multiple prizes by entering each daily giveaway on both platforms!
- Each prize is valued at the RRP of the prize item/s. Prizes cannot be returned or redeemed for cash. Some prizes may not be able to be posted internationally. The Festival of Giving promotion ends on 15/12/19.
- The competition is not endorsed by Facebook or Instagram.
To celebrate the release of our friend Clare Bowditch’s new book ‘Your Own Kind Of Girl’, we’re treating you and 2 friends to a super special giveaway!
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We think Clare’s new book deserves a spot on everyone’s summer reading list. 'Your Own Kind Of Girl' is a heartbreaking, wise, and at times, playful memoir. Clare lays bare her truth in the hope that doing so will inspire anyone who’s ever battled with their inner critic. This is the story of a woman who has found her power—and wants to pass it on.
To win this wonderful read simply tag 2 friends in our post on Instagram. Open to Australia and New Zealand participants. Entries close 11.59pm AEDT Sunday 01 Dec. Good luck!
Eligible Australia and New Zealand participants must leave a comment tagging 2 users on our post at @obusclothing from 25 Nov–1 Dec 2019 inclusive. Winner will be drawn at random and notified via Instagram week beginning 02 Dec. Prize is not redeemable for cash. Giveaway is not supported by Instagram or Facebook.
Last Saturday we welcomed friends and fans from near and far to our Northcote store for our GOLDEN HOUR collection launch and meet the maker event!
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With craft queen Kitiya Palaskas instore selling her beautiful handmade 'forever foliage', (plus custom-making a special gift for customers to take away!), Kylie and the team spent the day meeting customers and talking about the inspiration behind our the 50th collection.
A big thanks to our friends at Remedy for their perfect Passionfruit Kombucha and Northcote cafe Little Local for sweet and tasty morsels. Scroll on to see some pics for the day!
Once the champers came out, the party really started ;)
GOLDEN HOUR is our 50th collection and we want to celebrate with you at Northcote this Saturday!
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Join us on Saturday 9 November from 10am-6pm at Obus Northcote for a very special event and to see in person some of the collection pieces you've been eyeing off so far.
Our friend and maker Kitiya Palaskas will be instore all day selling her fabulous handmade plants, and constructing a sweet handmade gift for customers too.
Plus, Kylie Zerbst (Obus' founder and print designer extraordinaire) will be instore to talk through her inspiration for the collection and offer her styling pro tips.
With drinks from Remedy, snacks from Little Local, tunes and a free OBUS X KITIYA PALASKAS GIFT BOX with any purchase at Northcote on the day – it's time to grab a mate and make a beeline for our Northcote store! We know you'll find something you love.
Hope to see you there!
We’re thrilled to be amongst a select group of nine Australian fashion designers recently tasked with creating a ‘high fashion’ interpretation of a lab coat, to highlight the incredible work done by female researchers tirelessly working to find preventions and treatments for breast cancer.
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In 2019, it is estimated that 19,535 new cases of breast cancer will be diagnosed in Australia – which is what makes increased funding for research so vital. With this campaign, we were challenged to create something much more stylish, creative and tailored for the female body, to challenge the traditional view of what a lab coat has to be.
Obus' production manager Alison makes the final tweaks to our GRANDIFLORA LAB COAT. The beautiful deluxe cotton drill was printed by our friends Frankie & Swiss.
Our design applies our bold, bright GRANDIFLORA print to our classic blazer silhouette. Says Obus creative director and founder, Kylie Zerbst: “Everyone has been affected by breast cancer in some way – either personally or through the experience of someone they love or know. I felt our lab coat demanded a strong, functional silhouette offset by a lively, celebratory print that is sure to put a smile on the face of anyone who encounters it.”
The good news is, these one-of-a-kind coats are currently up for auction. The money raised will go to Breast Cancer Trials (BCT) who have been conducting clinical trials research for more than 40 years. You have until Wednesday 27 November to put a bid in for our GRANDIFLORA lab coats, with the highest bid acquiring this one-off Obus piece! All proceeds from the auction will go to Breast Cancer Trials and their vital research.
The finished GRANDIFLORA LAB COAT, custom made for the Her Lab Coats auction, features a popular original Obus textile design custom-made in Melbourne. A truly one-of-a-kind item!
This month, as we celebrate the arrival of Spring, our store windows have been filled with lush greenery. But there's a twist. The potted plants are all handmade by Melbourne's craft queen and our friend Kitiya Palaskas! Today we ask Kit about her life as one of Australia's premier craft-based designers.
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Tell us about a typical day as a craft-based designer.
Every day is different! That's what makes my job so interesting. I work from home at the moment so my day usually begins with a walk to my local cafe for a coffee, then it's into my studio to go through emails, do some admin, and then get stuck into my projects for the day. On any given day I could be working on design or construction, delivering or installing a project on site, teaching a creative workshop, or shooting content. I thrive off a busy productive day but full disclosure, sometimes I can also spend hours procrastinating while watching Royal Family Dance Crew videos on YouTube... it's all about balance!
(Top) Kitiya in her studio // (Bottom) Kit has become known for her bright and bold felt illustration and typography creations
What has been one of your favourite personal craft or design projects to date?
Publishing my craft book Piñata Party. Writing a book has been a bucket list goal of mine since I was 12 so this was a huge personal achievement for me. At the same time, it was also one of the most challenging projects I've ever undertaken and I learned so much as a result.
(Top) Kitiya can make a Piñata like nobody's business // (Bottom) Some of the felt foliage that is currently gracing our Northcote, Fitzroy and City store windows!
What was the most fun thing about creating your felt Forever Foliage?
Watching my cats try to eat the leaves because they thought they were real plants! 😂
Your Real Talk Project is all about encouraging dialogue about wellbeing issues experienced by creative people. Tell us about how it began and what you hope it can achieve.
After struggling with various creative wellbeing issues for years (but never admitting it out loud) I realised it wasn't doing me any good to suffer in silence so I took a leap and started sharing my experiences online and in keynote talks at conferences I was invited to speak at. I received so much encouraging feedback and discovered that so many of my creative peers were also experiencing similar things, many of whom were also hesitant to talk about it. Real Talk grew out of a desire to contribute to opening up the conversation about mental health in the creative industry and forming a space where people could seek solidarity through shared experiences.
What's the best advice — personal or professional — you've ever received?
Everyone is on their own creative path, you'll get where you need to be at your own pace, and there's room for all of us to succeed in our own ways.
What are some of your favourite travel destinations for art & craft inspiration?
Mexico – hands down! The colour and vibrancy, richness and diversity in culture, playfulness, and pure joy for all things handmade are the ultimate inspiration for me. I could visit a thousand times over!